Louis Vuitton

Louis Vuitton
Louis Vuitton is a French house international luxury leather French founded in 1854 by layetier-packer, later leather goods, Louis Vuitton (1821-1892) whose work was resumed and continued by his descendants. Louis Vuitton Malletier is a major subsidiary of LVMH - Moet Hennessy Louis Vuitton SA founded in 1987 and owned by billionaire Bernard Arnault since 1989.

Louis Vuitton was born August 4, 1821 at watermill near Chabouillez Anchay (40 km north-east of Bourg-en-Bresse), a small village of 148 inhabitants in the Jura in Franche-Comte in modest circumstances. Very young, he learns to wield the tools from his father a carpenter and miller.

In 1835, aged 14, he seeks his fortune in Paris and walks the 400 km that separate the capital. He joined in 1837 as an apprentice to a "trunk-layetier-packager" (art which was to pack the numerous cases of wealthy clients who went on the trip) and produces traveling trunks. It is especially from the 1852 toilet of the Empress Eugenie and been recognized expertise to customers the more affluent.

The means of transport are revolutionized by the steam engine, and international tourism of the affluent and aristocratic develops (steam locomotive, steamer, etc..). Louis Vuitton has so quickly that "it is necessary to create innovative luggage and high quality: luxury, practicality, innovation".

In 1854, he married Emily Clemence-Parriaux, founded the brand Louis Vuitton opened his first shop on Rue Neuve des Capucines in Paris near the Place Vendome. (There are still signs on the front of the showcase on the Champs-Elysees where it reads "Louis Vuitton Malletier in Paris company founded in 1854). Louis invented the trunk Louis Vuitton flat, comfortable, convenient and quality, more easily than traditional stackable trunks bulging lids before.

In 1859 he transferred his studio grew and two dozen employees at Asnieres-sur-Seine near the Seine, to take advantage of river transport. He built with his wife Emily's family home close to shops, now a museum Vuitton, a street renamed "rue Louis Vuitton".

Georges Vuitton
In the 1870s he was joined by his son, who encouraged him to successfully develop business abroad.

In 1885, the first store opened outside of France successfully on Oxford Street in London followed by New York and Philadelphia.

In 1888, Louis decides to thwart the first counterfeit adopting a new printed checkerboard of beige and brown with the inscription "Brand Louis Vuitton trademark".

In 1892, Louis Vuitton disappears. His son George helped by the whole family to succeed him as head of his empire they develop with the same success as their predecessor.

In 1896 George created his famous painting personally revolutionary "LV Monogram" which is the emblem of the brand. A fully waterproof coated canvas gray color, called "Trianon Grey, durable and lightweight replacement for the leather.

Gaston-Louis Vuitton and Claude-Louis Vuitton
In 1959, Gaston-Louis Vuitton (who runs the house since 1936), eldest son of George and his son Claude-Louis Vuitton, are developing a new flexible coated fabric made from linen, cotton and PVC, which boosts Sales of home.

It seems that during the period of the Vichy regime, the Louis Vuitton is attracted the favor by accepting the Marshal to make things to his glory. These events are recounted in the book by Stephanie Bonvicini, published by Fayard.

Odile Vuitton
Odile Vuitton, a daughter of Gaston-Louis, and her husband Henry Racamier company president from 1977 to transform the brand into a multinational company.

In 1987, the holding company "Louis Vuitton SA group listed on the Paris Bourse, and owner of brands like Louis Vuitton and Veuve Clicquot Ponsardin, merged with Moet Hennessy to form LVMH - Moet Hennessy Louis Vuitton SA (LVMH), the first group luxury world.

Bernard Arnault
In 1989, the billionaire businessman Bernard Arnault launched a takeover bid with the help of Lazard Bank, took control of the group by becoming the majority shareholder at 42% and has developed into the largest group of luxury World in diversifying production of ready-to-wear, shoes, watches, etc..

Louis Vuitton still has its workshop in Asnieres-sur-Seine, Hauts-de-Seine, which makes special orders and perpetuates the taste of tailor-made.

For his bags, Vuitton uses leather, but also the canvas. Among the most famous gray Trianon canvas but the canvas striped beige and red, checkered cloth and the LV monogram canvas which is now available in several colors.

Architecture is a family tradition. In 1912, the son of Louis Vuitton built in the heart of Paris on the Champs-Elysees, a beautiful art nouveau building of inspiration. Then, with its openness to the world, the brand now has stores in London, New York and Tokyo, in places where the concern of the architecture is respected. Today Louis Vuitton uses architects for each of their stores are unique.

The creation of boutiques around the world has been entrusted to several architectural firms. The shops are all, in their interior design, especially as the similarities in the choice of materials: timber volumes clear glass and brass display cases, shelves and countertops. However, for some years now, the architectural style "made in Vuitton" seems to be diversifying, moving away to some extent its main architectural ingredients to other more contemporary, even avant-garde.

The most emblematic work of the Louis Vuitton brand is on the Champs-Elysees, signed by the American architect Eric Carlson agency Carbondale. We quote some shops including that of Japan as Omotesando, chic comparable to the Champs-Elysees French. The Japanese architect Jun Aoki, who directed the project cited many times in magazines such as Architectural "Frame " offers a world-renowned international building and brand worldwide, has inspired trunks, traditional figureheads of the image of the house of French leather goods since 1854.

Sports sponsorship and other sport
The Louis Vuitton Group has invested in many projects representing its openness to the world: the international yachting with the America's Cup with Louis Vuitton Cup is the prologue (from 1983 to 2007, until the announcement of withdrawal), a Concours d'Elegance car is also held in Paris, the Louis Vuitton Classic. Louis Vuitton is the most masks wrestling superstar Rey Mysterio.

Contemporary Art
Under the leadership of Bernard Arnault, LVMH launches the 2006 draft of the Louis Vuitton Foundation for Creation and contemporary art that will bring together some of the private collection of Bernard Arnault and works acquired by the LVMH group in recent years. The center is scheduled to open in 2010 at the Zoological Gardens in Paris. The building, whose project is called "cloud" will be the work of Canadian-American architect Frank Gehry.

LVMH Fashion
In 1998, the Louis Vuitton brand opens a new area of expertise: fashion. Since then the brand displays departments ready-to-wear, shoes, accessories and jewelry with the new artistic director Marc Jacobs. Bernard Arnault shook the shareholders of LVMH when he decided to entrust the reins of ready-to-Wear Marc Jacobs. Since May 5, 2010 Vuitton has their new business manager, a young but promising, Julius Kühn (son of German director VOD Hamburg). Thanks to its eccentricity, Vuitton is one of the must-have brands of luxury in a very short time.

After Jennifer Lopez, Uma Thurman or Scarlett Johansson, his new muse for the Spring / Summer 2009 is Madonna, which was confirmed as the face fall-winter 2009. Lara Stone is the face in the spring-summer 2010. The popular rapper Kanye West is also working with the brand to create luxury shoes.

In 2008, Louis Vuitton communicates mass on movie screens and television. If this is not the first premium brand to advertise, Louis Vuitton innovates by presenting its brand and its DNA. This first spot Louis Vuitton, entitled "Where Will Life Take You?", directed by Bruno Aveillan and set to music by Gustavo Santaolalla translates its vision of travel: an invitation to self-discovery, the world, but also a reflection on the place of man in this world. This film, released worldwide, been translated into 13 languages. He has won several prestigious awards including a Gold Clio Award, a London International Award and a Golden Epica.

Vuitton brand also innovates on the Internet. From 2007, it launched its program Countless Journeys in which people like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev shared their impressions of travel in many world capitals of fashion.

Today, Louis Vuitton is present in over 53 countries besides France. The latter stores were opened in Moscow, Russia, India, New Delhi and in Romania in Bucharest.

In 2004 the brand celebrated its 150 years.

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